Dyson has announced that the new Airstraight™ Straightener is now available exclusively at Boots as the first UK retailer to stock the highly-anticipated tool.  

The tool offers a new innovative way to dry and straighten multiple hair styes from wet to dry, with no hot plates or heat damage, when used in wet to dry mode.  

The straightener delivers a precisely angled high-pressure blade of air which simultaneously dries and straightens with one tool, leaving a smooth and shiny finish. Styling with powerful airflow from wet demonstrates less need for high heat, which help to create less frizz and flyaways versus unstyled hair, as well as protecting natural shine when used in wet to dry mode. 

James Dyson, Founder and Chief Engineer at Dyson, says: “Having a strong understanding of how to manipulate and realise the potential of powerful airflow is fundamental to the performance of the Dyson Airstrait™ straightener. This expertise, which we’ve gained over the last 25 years, is what has enabled us to deliver our first wet to dry straightener, with no hot plates, and no heat damage. Delivering the ease-of-use that people love about straighteners but with high-velocity air blades, saves time, maintains hair strength and achieves an everyday natural straight style.” 

In celebration of the launch, Dyson will be taking over the first Boots Beauty store at Battersea Power Station until the 25th February and Boots stores at Nottingham Victoria Centre and Manchester Market Street until the 27th February to showcase the Airstraight™ Straightener. Customers can book a 30-minute trial appointment by visiting dysonevents.co.uk.  

The Dyson Airstraight™ Straightener Bright Nickel and Rich Copper are now available at Boots.com, £449.99 RRP.